Here are a few examples:
Figure 1:
The
logo chosen from group of logos placed in the image is the "Mobil"
logo. This is placed on the second row of the first column. This logo is
effective as it is also in its simplest form with the use of sans serif
font and use of two colours being blue and red. Unity is created
placing letters of the same colour next to each other.
Figure 2:
This
is a logo which reads "Seven and Six". The logo is very effective and
also appealing to the eye as it has a lot of movement incorporated in
the design with the use line. Much effective also because it is
simplified by the use of one solid colour separate from background
colour. Continuation is also achieved as the eye begins moving from the
horizontal line and moves in to the right which then represents the
number seven, going down diagonally and curves into an ampersand and
then curves down again diagonally presenting the number six. All the
movement created is achieved by use of diagonal and curved lines.
Figure 3:
This
logo is also effective as it has simple sans serif font/text used, and
also has white text as well as white geometric shapes and lines in
contrast with the red background. Proximity is also achieved with the
use of the geometric shapes as they create a visual of a formal shirt
when in reality there is no image of a shirt, only geometric shapes.
Placing them close to each other creates unity.
Figure 4:
The logo is effective as it is also clean cut and simple. Sans serif font used as well as flat colours.
The
letter "g" is used to symbolize a key. Separating the text is created
with use of colour. The unity achieved is created by placement of those
of the same colour close to each other.
Figure 5:
This
is the very popular "Twitter" logo. It is of a simplified, flat two
dimensional vector image consisting of no depth but only width and
height of a bird in one flat, bold colour which is a calming blue tone.
Figure 6:
This
logo is also effective as it uses the negative space which is the same
colour as the acronyms of the museums name to be visually enticing. The
use of white text on a white background has been the spaces filled out
well by using bold, flat colours.
Figure 7:
This
is the "Skype" logo which is also a very popular logo in the social
network environment. This also is in its simplest form with sans serif
font used which is the same colour as the background colour but has been
separated for visual clarity by using a white "cloud" surrounding the
text.
Local Design Magazines:
Figure 1:
This cover of
Design Indaba has executed the design of the cover well by making it
visually enticing by using contrast of colour with the white objects
placed on a black background. The title which is in red, is in uniform
with the colour of the leaves. Use of vertical line is thicker on the
bottom and gets narrower as the eye follows it upwards. There is rhythm
and similarity in the cover created with the wood.
Figure 2:
This cover of Enjin Magazine design is also visually enticing as
contrast of colour is used. the background and male figure are in black
and white (grey) and the paint spilled all over him is a solid white in
colour. The text is white and are placed on black solid rectangles.
Figure 3:
This
cover of "One Small Seed" has visual enticement achieved with the use
colour contrast with the white text on black background as well as blue
on white. There is also contrast of texture with the smooth skin of
female figure against the her blue hair. Horizontal lines of black and
white can be included in the variety of elements placed together and
compliment each other.
SOURCES:
sayswho.co.za
carienvermaakhistory.files.wordpress.com201302one_small_seed1
behance.net
contemporarylogos.blogspot.com
nathanhartgd.blogspot.com
skype.com
gocoupoz.comlogofury.com
twitter.com
enjin.co.za
designindaba.com
onesmallseed.com
