Contemporary logos or brands reflecting ITS principles and style

Here are a few examples:

Figure 1:
The logo chosen from group of logos placed in the image is the "Mobil" logo. This is placed on the second row of the first column. This logo is effective as it is also in its simplest form with the use of sans serif font and use of two colours being blue and red. Unity is created placing letters of the same colour next to each other. 

Figure 2:

This is a logo which reads "Seven and Six". The logo is very effective and also appealing to the eye as it has a lot of movement incorporated in the design with the use line. Much effective also because it is simplified by the use of one solid colour separate from background colour. Continuation is also achieved as the eye begins moving from the horizontal line and moves in to the right which then represents the number seven, going down diagonally and curves into an ampersand and then curves down again diagonally presenting the number six. All the movement created is achieved by use of diagonal and curved lines.

  Figure 3:
This logo is also effective as it has simple sans serif font/text used, and also has white text as well as white geometric shapes and lines in contrast with the red background. Proximity is also achieved with the use of the geometric shapes as they create a visual of a formal shirt when in reality there is no image of a shirt, only geometric shapes. Placing them close to each other creates unity.

Figure 4:
The logo is effective as it is also clean cut and simple. Sans serif font used as well as flat colours.
The letter "g" is used to symbolize a key. Separating the text is created with use of colour. The unity achieved is created by placement of those of the same colour close to each other.

Figure 5:
This is the very popular "Twitter" logo. It is of a simplified, flat two dimensional vector image consisting of no depth but only width and height of a bird in one flat, bold colour which is a calming blue tone.

Figure 6:

 This logo is also effective as it uses the negative space which is the same colour as the acronyms of the museums name to be visually enticing. The use of white text on a white background has been the spaces filled out well by using bold, flat colours.

Figure 7:

This is the "Skype" logo which is also a very popular logo in the social network environment. This also is in its simplest form with sans serif font used which is the same colour as the background colour but has been separated for visual clarity by using a white "cloud" surrounding the text.



Local Design Magazines:

Figure 1:

This cover of Design Indaba has executed the design of the cover well by making it visually enticing by using contrast of colour with the white objects placed on a black background. The title which is in red, is in uniform with the colour of the leaves. Use of vertical line is thicker on the bottom and gets narrower as the eye follows it upwards. There is rhythm and similarity in the cover created with the wood.

Figure 2:

This cover of Enjin Magazine design is also visually enticing as contrast of colour is used. the background and male figure are in black and white (grey) and the paint spilled all over him is a solid white in colour. The text is white and are placed on black solid rectangles.


Figure 3:

 

This cover of "One Small Seed" has visual enticement achieved with the use colour contrast with the white text on black background as well as blue on white. There is also contrast of texture with the smooth skin of female figure against the her blue hair. Horizontal lines of black and white can be included in the variety of elements placed together and compliment each other.















SOURCES:
sayswho.co.za
carienvermaakhistory.files.wordpress.com201302one_small_seed1
behance.net
contemporarylogos.blogspot.com
nathanhartgd.blogspot.com
skype.com
gocoupoz.comlogofury.com
twitter.com
enjin.co.za
designindaba.com
onesmallseed.com