1- Nike Brand
The Nike brand is consistent and appeals to various types of markets because of its versitility in the brand's marketing. It appeals to different types of target markets for their various reasons.
Nike is classy and known to be a brand of the upper class and also a brand of sportswear and gear. We know that this is not the case and that even casual smart clothes are catered for by the label. I believe its a successful design as it has achieved success through its minimalistic design which appeals to everyone of all walks.
2- MTV Brand
The MTV(Music Television) brand is also a very well known and successful brand I've chosen. The brands succeeds by being easily distinguishable and not blend in with other brands because of its unique and intriguing design which is able to reconstruct itself according to what's appealing to the audience. This usually is with regards to whats happening in current affairs and the events occurring around us. This is depicted in a very abstract manner, using bright colours and contrasting colours as well as play on imagery, also making sure that aesthetically the logo is appealing, grabs attention keeps it at people are always intrigued by it. The logo also has the use of the free form text font on the letters "TV" against the hard edged letter M. The words "Music Television" used to be included everywhere as part of the branding of the logo but currently one can find the logo with just the letters "MTV" and thelogo will still be successful.
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